The service was formally announced at Apple's iPhone 6 launch where CEO Tim Cook declared plastic card payments to be 'outdated and insecure', and that they would include Apple Pay in the iOS 8.1 software update, along with an API for developers to add the service to their apps.
With smartphone technology booming, the aim was for users to pay with their mobile devices in one easy transaction. The idea was for single-use digital tokens to replace old-fashioned bank transfers when paying for goods and services. How to find the best Apple Pay online casinoĪpple Pay: the world-famous brand's revolutionary mobile payment serviceĪlthough launched in 2014, Apple Pay had been in the pipeline for several years before as a joint venture between Apple, American Express, MasterCard and Visa.